Foreign buyers flock to Spain’s ultra-prime hotspots
International demand and buyer profiles
The Costa del Sol remains the standout destination for international buyers. Foreign demand accounts for around 43% of interest in Marbella, Benahavís and Estepona, while Calvià tops the list with almost half (49%) of all demand coming from overseas. Madrid is the exception, where foreign demand in this segment is a more modest 11%, albeit growing steadily.
The nationality of buyers varies by location. Americans are the leading foreign audience searching for ultra-luxury homes in Marbella and Madrid, reflecting growing US interest in Spain’s prime property market. Germans dominate in Benahavís and Calvià, while British buyers top the rankings in Estepona and remain among the three largest foreign groups in every destination except Madrid. Dutch, Swedish and Mexican buyers also feature prominently in selected markets.
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Posted on July 3, 2026
Posted by Mark Stücklin in Property
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